Strawberry Shortcake is launching its 45th anniversary and kicking off a celebration, including a NYC takeover! Throughout the anniversary festivities, female bakers, artists, and entrepreneurs will take center stage, showcasing their talents and illustrating how Strawberry Shortcake serves as a source of inspiration.

Strawberry Shortcake will be taking over Flour Shop's NYC flagship store February 14–27 with a "World of Strawberry Shortcake" theme. The first 50 people each day can enjoy a free strawberry cake ball and stickers. There will also be Strawberry Shortcake photo opps throughout the store!

Fans can also share how Strawberry Shortcake inspires them by entering The Strawberry Shortcake 45th Anniversary Design Challenge, in collaboration with Threadless. Participants are encouraged to create a new design that embodies the essence of Strawberry Shortcake inspired by their personal connection to the character. Prizes include a US $3,000 Grand Prize, along with second and third place awards.