Explore U Beauty’s first-ever storefront as they unveil PROEM, their debut fragrance.

Step Into the Story of PROEM
Discover PROEM, U Beauty’s first-ever fragrance, through a gallery-like pop-up experience designed to ignite your senses and immerse you in a living narrative. Much like the fragrance itself, the space invites you to explore the beauty of the present moment through captivating vignettes—each a chapter in PROEM’s unfolding story.

What Awaits You:
✨ Gallery-Style Vignettes: Explore the notes and inspirations behind PROEM, brought to life through curated displays.
✨ Fragrance Lab Station: Be among the first to experience and test U Beauty's highly anticipated debut fragrance.
✨ Exclusive Shopping: Shop PROEM alongside U Beauty’s best-selling skincare, with special gifts-with-purchase available only at the pop-up.
✨ Complimentary Photobooth: Capture your moment and become part of the PROEM story.
✨ Special Gifts With Purchase: The first 50 shoppers each day will receive a curated collection of gifts from some of our favorite brand partners.

This is more than a launch—it’s a celebration of storytelling, beauty, and discovery. Don’t miss your chance to experience PROEM firsthand.

Ticket Not Required for Entry
Register for a chance to win a full-size bottle of the fragrance!