Vivrelle, the luxury accessories membership club, is partnering with iconic ice cream distributor Mister Softee to take over the brand’s beloved NYC-based Ice Cream Trucks from 9/5 - 9/12. 

To celebrate the summer season coming to a close and to kick off New York Fashion Week, Mister Softee trucks across the city will be branded in Vivrelle pink and feature discounted memberships to experience Vivrelle’s offerings first-hand.

Thurs, 9/5: 

• 10am-12pm: 32nd and Madison

• 2:30pm-3:30pm Columbus Circle

• 5pm-6pm: Upper East Side

Friday, 9/6:

• 4pm – 5:30pm: Bleecker Street in West Village

Sat, 9/7:

• 2pm-3pm: 50 Greene Street

Sun, 9/8:

• 2-5pm: Soho

Mon, 9/9:

• 1-4pm: Tribeca near Spring Studios

Wed, 9/11:

• 3-5pm: One World Trade