Embark on multi-sensory journey and trace back more than 90 years of Reverso in an elegant watchmaking exhibition, featuring an olfactory experience with the Maison’s new signature scents by Master Perfumer, Nicolas Bonneville.

Jaeger-LeCoultre pays tribute to the Reverso's history through an immersive Pop-Up held in New York City at the heart of Hudson Yards, from December 6th to 15th 2024. More than a watchmaking event, The Reverso Stories will offer you a deep dive journey into Art Deco with culinary, artistic and craftsmanship experiences.

Inspired by the Reverso design codes, the Nomadic 1931 Café will serve to all visitors throughout the day complimentary beverages upon availability, for the most delicious break.